Meta / Concept ‘25
Mobile Gaming Onboarding
Team
1 Content Designer
1 Product Manager
2 Engineers
1 partner team
My role
Skills
Roadmap input
Information architecture
Stakeholder alignment
Problem
A 3+ min onboarding is bleeding users before activation
Those who made it through onboarding, were past the window of curiosity that is the strongest predictor of retention.
Setup dropoff rate
0%
Retention dropoff d0
0%
Retention dropoff d7
0%
Temporarily lands on home screen
Resumes setup
Workflow visualized
Goal and phases
Horizon app onboarding should take seconds.
We will do this through 2 milestones.
This is what users expect since Roblox has set this industry standard
I join the project
Jan - Mar 2025
Milestone 1•Account creation
Apr - May 2025
Milestone 2•Account graduation
Principles
Minimal disruption
Account graduation is efficient & is forgotten as soon as it is completed
Clear value
Users quickly recognize the value of graduating their account
Universal
The same design can be used for every gated entry point
Product considerations
What features are we gating until users graduate their account?
Explorations
Exploration 1
Hyper visual account graduation
Having an intro page
Briefly occludes the game layer, but auto dismisses after 8s
Exploration 2
Hyper visual account graduation
Pros
Cons
Impact
Horizon app onboarding + account graduation now takes secs instead of mins
Setup dropoff rate
0%
Retention dropoff d0
0%
Retention dropoff d7
0%
Feedback
“I was impressed by Becca’s initiative and proactivity to work directly with DS to understand data trends for early users, which she used this to suggest timing of [account graduation].
Product Manager
“Milestone 2 required alignment across several stakeholders and partner teams, and Becca helped drive alignment of critical open questions
Product Manager
Where creativity meets clarity, and vision meets action.
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
Our Approach
We're a team of passionate thinkers and doers, dedicated to building with purpose and clarity. Collaboration and curiosity drive everything we do. Our process is simple, thoughtful, and designed with your experience in mind. We believe great results come from clear steps, open collaboration, and a shared sense of purpose.
Our process is simple and thoughtful.
Explore our range of services designed to help you move forward with confidence, wherever you're headed next.
In-person and remote options
Our office is conveniently located in Manhattan. A place to gather, grow, and reconnect.
Our Services
Explore our range of services designed to help you move forward with confidence, wherever you're headed next.
Meet the Team
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Monet Goode
FOUNDER
With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience.
They set the tone for everything we do. -
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Emmett Marsh
SALES MANAGER
Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care. -
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Eleanor Parks
MARKETING DIRECTOR
Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience. -
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Karl Holland
CUSTOMER SERVICE MANAGER
Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.
