VR New User Education
Team
1 Content Designer
1 Product Manager
3 Engineers
5 partner teams
My role
Defined strategy for Horizon’s unified new user experience
Skills
Organizational influence
Platform scalability
Strategic planning
Systems thinking
Design vision
Problem
Horizon Worlds is a social VR platform, but complex onboarding thwarts new users from socially connecting
Drop-off rate
72%
Onboarding time
15m
Total loading time
90s
Select a world
Give recording consent
Learn 14+ skills
Enter 1 of 3 worlds
Goal
Reduce onboarding friction with just-in-time education
Explorations
In-world education
Option 1
Teach within the world's context
Keeps users immersed by teaching at the moment it's needed
Lacks hands-on practice to reinforce learning
Option 2
Teach during the transition into the world
Builds confidence before users enter a social experience
Restricts education to worlds with a dedicated spawn area
Final solution
Educate just-in-time, via controller nudge
Contextual reinforcement
Users get these when they need them, e.g. user muted mic and attempts to speak
Impact
Users can meaningfully socialize in seconds, not minutes
Onboarding completion
arrow_outward29%
Increase in WAU
arrow_outward20%
New user retention
arrow_outward7%
Feedback
Feedback
Becca was diligent with detailed multi-phase designs for evolving the experience from an initial proof of concept to our annual fall product launch. Ultimately, the Connect phase was shared with our VP.
Product Manager
Becca laid out the unified new user plan so clearly. Big cheers for listening to all of our issues and concerns, then distilling them into a cohesive plan. It's a lot of effort to collate asks from different teams.
Product Designer, Partner Team
Where creativity meets clarity, and vision meets action.
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
Our Approach
We're a team of passionate thinkers and doers, dedicated to building with purpose and clarity. Collaboration and curiosity drive everything we do. Our process is simple, thoughtful, and designed with your experience in mind. We believe great results come from clear steps, open collaboration, and a shared sense of purpose.
Our process is simple and thoughtful.
Explore our range of services designed to help you move forward with confidence, wherever you're headed next.
In-person and remote options
Our office is conveniently located in Manhattan. A place to gather, grow, and reconnect.
Our Services
Explore our range of services designed to help you move forward with confidence, wherever you're headed next.
Meet the Team
-
![]()
Monet Goode
FOUNDER
With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience.
They set the tone for everything we do. -
![]()
Emmett Marsh
SALES MANAGER
Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care. -
![]()
Eleanor Parks
MARKETING DIRECTOR
Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience. -
![]()
Karl Holland
CUSTOMER SERVICE MANAGER
Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.
