VR Player Identity
Team
1 Product Designer (me)
1 Content Designer
1 Product Manager
2 Engineers
1 partner team
My role
Product designer, who joined the team after phase 1 to ensure timely delivery for our annual product launch
Skills
User and task flow
Roadmap input
Information architecture
Stakeholder alignment
Problem
A 3+ min onboarding is bleeding users before activation
Setup completion rate
40%
Returning users after d1
4%
Goal
Horizon onboarding should take seconds—not minutes
Account creation
Create an account with only the essentials
Account verification
Verify account with name and email
This is when I joined the team.
Solution tbd, see explorations below.
Explorations
Account verification
Option 1
Before users account verify, explain the value of it to them
Clear value prop for users
Each screen increases the odds of drop off by 30% (general rule of thumb)
Option 2
Within the account verification flow, explain the value of it to users
Concise flow increases likelihood of account verification
Generalized content lacks contextual relevance
Final solution
Feature-specific account verification
Verification experience
Feature-specific messaging
Integrity actions
Account edits
Social actions
World details
Impact
Onboarding now takes secs instead of mins
e2e registration
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WAU on d7
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Feedback
Feedback
I was impressed by Becca's initiative and proactivity to work directly with DS to understand data trends for early users, which she used to suggest [account verification] timing.
Product Manager
[This project] required alignment across several stakeholders and partner teams, and Becca helped drive alignment of critical open questions.
Product Manager
Where creativity meets clarity, and vision meets action.
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
Our Approach
We're a team of passionate thinkers and doers, dedicated to building with purpose and clarity. Collaboration and curiosity drive everything we do. Our process is simple, thoughtful, and designed with your experience in mind. We believe great results come from clear steps, open collaboration, and a shared sense of purpose.
Our process is simple and thoughtful.
Explore our range of services designed to help you move forward with confidence, wherever you're headed next.
In-person and remote options
Our office is conveniently located in Manhattan. A place to gather, grow, and reconnect.
Our Services
Explore our range of services designed to help you move forward with confidence, wherever you're headed next.
Meet the Team
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Monet Goode
FOUNDER
With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience.
They set the tone for everything we do. -
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Emmett Marsh
SALES MANAGER
Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care. -
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Eleanor Parks
MARKETING DIRECTOR
Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience. -
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Karl Holland
CUSTOMER SERVICE MANAGER
Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.
